Author Description

New edition of a textbook (first, 1989; last, 1994) based on the issue anticipation process in which behavioral strategy is incorporated with the public relations plan. Several chapters outlining the approach are followed by chapters addressing specific types of writing including writing for print and electronic media, generating media interviews, and internal communication. Also included is a chapter on getting a first job and a detailed case study. Annotation c. by Book News, Inc., Portland, Or.