Author Description

Public Relations Primerprovides a concise but substantive overview of the public relations field. It covers the essential aspects of public relations in a down-to-earth style that is likely to resonate with both students and professionals. The book combines relevant personal examples with references to some of the leading authorities in the discipline. Areas of emphasis include internal communication, media relations, ethics, crisis management and organizational leadership. Sample emails, news releases and story pitches are also provided.