Author Description

In this groundbreaking book, Tom Morkes reveals how you can use Pay What You Want (PWYW) pricing to delight your audience, expand your marketing reach, and multiply sales of your products and services. Morkes is a pioneer in the use of Pay What You Want (or 'pay what you can' / 'pay what it's worth') pricing, and he has helped hundreds of creators, entrepreneurs, freelancers, and business owners use this innovative pricing strategy to achieve amazing results. In this book, Morkes shares his secrets for using PWYW pricing to: Delight your audience: Pay What You Want pricing creates a sense of empowerment and ownership among your customers, making them more likely to buy from you and more likely to spread the word about your products and services. Expand your reach and differentiate yourself in a crowded marketplace: PWYW pricing can help you reach a wider audience than you ever could with traditional pricing. When people can pay what they want for your products and services, they're more likely to take a chance on you, even if they've never heard of you before. Multiply sales and increase conversion rates: Pay What You Want pricing can lead to significantly higher sales than traditional pricing. In fact, Morkes has seen businesses using PWYW pricing generate up to 200% more revenue than they did with traditional pricing. The Complete Guide to Pay What You Want Pricing is the definitive guide to this powerful pricing strategy. If you're looking to grow your business, delight your customers, and expand your marketing reach, then this book is for you. Order your copy today and start using PWYW pricing to achieve amazing results! Here are some of the things you'll learn in this book: The psychology behind Pay What You Want pricing and when and why it works The 5 Essential Components of PWYW pricing that you need to get right (otherwise, your offer will crash and burn) The 6-