Author Description

You've got your PowerPoint slides cued up, your suit and tie on, and your team's rapt attention -- you're about to embark on the herculean task of persuading your colleagues to invest a large amount of time, money, and effort in tackling what you think is a huge opportunity for company growth. This book reveals what drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. Discover the surprising reasons people say yes, and learn how to: - Radiate an aura of expertise - Win trust and leverage credibility - Build a business case that appeals to both heart and mind - Adapt for personality, gender, and generational differences - Perfect the five-step persuasion process - Generate group buy-in - And much more!