Author Description

You apply strategy to every step of the new home sales process. Does that include presenting the model home to a prospective buyer? The second edition of this best-selling workbook guides you step-by-step through a proven process for communicating the value of the home, not just giving a tour. In this completely updated edition of Differential Demonstration: How to Effectively Show a Home”, you’ll learn how to present with power: Control the demonstration—the path, details, and energy Communicate the home’s true value Actively involve your buyer Follow a route that builds excitement Highlight value-added details that are often overlooked Promote the builder’s brand Properly demonstrate the homesite Myers Barnes—bestselling author and new home sales trainer, educator, and speaker—has teamed with homebuilder marketer and ideator Sue Publicover to deliver an invaluable guidebook to new home demonstration. It’s time to get this step right!