Convention Management and Service
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Author Description
This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.
Page Count:
500
Publication Date:
2012-05-30
Publisher:
Pearson Education
ISBN-10:
0133086143
ISBN-13:
9780133086140