Author Description

I wrote The Essentials Series to help new business owners cut through the vast world of information that seems to exist on the internet.The spirit of this series and the energy behind anything I do for small business owners like you is only to be helpful and share the things that I know will work from real world experience. I don't want you to fail in your first year. I don't want you to fail any year, but especially the first. Your first year is crucial. The first year is when your excitement and drive is at its peak, and it should also be the time that you setup a workflow that actually helps you stay ahead of the game. That is what this Do-It-Yourself Guide will help you do, in a very no-nonsense, straightforward kind of way, unlike a University approved entrepreneurship and small business development textbook filled with theoretical charts on organizational development that only Small Business Administrative technical writing officers and Harvard Business Review folks understand.Now, I feel I have to say this...I am not trying to offend any MBAs or CPAs or lawyers with writing my little DIY guides. I have worked with many and many are still my dearest friends and affiliates helping when I need their expertise. But honestly, most would probably laugh anyway at my lack of sophistication and my horribly improper usage of the words 'who' and 'whom' (I never could get that right!), so this little set of books is not for them or people looking for MBAs, CPAs or strict and academia-heavy legalese. There are many books out there for you already - have fun!This book is meant to be functional and based on years and years of experience opening, owning and operating small businesses and assisting entrepreneurs in the real world to do so in a sustainable way - the everyday, nitty-gritty stuff that keeps us compliant and able to see a growing bottom line through do-it-yourself means.In other words, this book is for the rest of us.I am very confident in the information I have