Author Description

Unlearn and Relearn Innovative Growth: Become an Expert of Green Innovation for SMEs Across Borders The adoption of green innovation management in SMEs exemplifies how small and medium businesses innovate to sustain by investing in readily available everyday environmental resources. This study offers guidance for those who have difficulties in implementing green innovation projects in their SME. It presents a one of a kind, cross-contextual, data-driven SEM analysis with numerous insights from Poland and Thailand. Offering proven frameworks, it advises on how best to implement Triple Bottom Line strategies and overcome resource barriers. It also proposes actionable insights by explaining how to turn regulatory challenges into competitive advantages. The reader receives real-world scenarios, learning from global empirical data on green compliance and cultural adaptation. This book is the perfect study for SME leaders, policymakers, consultants, academics, and entrepreneurs with interest in green solution as the book bridges theory and practice, and transforms environmental responsibility into profitability.