Author Description

Twitter started as a communication tool for individuals. Now businesses and brands are exploiting the social networking phenomenon to open up new markets. In this book, mobile advertising consultant Andrew Grill takes a very practical look at how brands are using Twitter to reach new audiences as well as follow in real time what people are saying about them or their services. Grill offers examples from well known brands and companies to highlight how Twitter can be used as an accelerator for any business. He also explores new ways of using Twitter -- ideas for how any business, regardless of size, can connect with its customers and employees.