Author Description

* Beat the big box retailers * Provide outstanding customer service * Use technology to your advantage Thirty-five years ago, opening and operating a retail business was a fairly straightforward process. But things have changed dramatically. Owner-operated retailers now face competition from category killers, multinational big-box retailers, and even "stores" that exist only on the Internet. Recognizing just how much the retail business has changed, authors Jim Dion and Ted Topping offer a different kind of how-to book, painting a clear picture of how an owner-operated retail business can thrive in today’s competitive marketplace. They even help you take the first concrete steps toward your dream–a bonus that has made this title a consistent seller. Start and Run a Retail Business is as much a valuable guide for owner-operated retailers working now as it is for people just starting out. With a practical and real world approach, the authors describe in detail the major aspects of running a profitable retail business. By examining retail from a customer’s perspective–and focusing on the in-store experience–this book will help you meet the challenges of today’s retail world head on. Topics covered include: * the basics of retail * merchandising * buying * human resources * sales management * technology * customer service * the in-store experience