Author Description

In 2012 trendwatching.com predicted Flawsome to be one of the top future trends for business. It's a trend companies are using to stand out, engage customers, and be more memorable. Flawsome is when a company is AWESOME despite, and sometimes because of, their flaws. The trend stems from human nature. People have a hard time genuinely connecting with, being close to, or really trusting, others who appear to have no weaknesses or flaws. Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are Flawsome: brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humour, and some character and humanity. Discover how some of the world's fastest growing brands are marketing their flaws, and how, by being authentic, your business can attract a consumer base of advocates who love what you do, and will begin to spread your message for you.