Author Description

Act Like X is rooted in the practice of taking inspiration from others - in adopting and adapting the best practices of leading companies and executives and applying them to your own company or organization. Our workbooks are designed to help you to get informed and inspired. More importantly, they're designed to help you take action. Each Act Like X workbook identifies 10 concepts you can apply from our Brand-X, each one paired with an easy-to-complete exercise to get you and your team started on your quest. In this edition, we focus on Salesforce. We're huge fans of the leader in customer relationship management and the creator of software as a service (SaaS). Salesforce has taken the business world by storm and changed lives along the way - and you can too. Since founding Salesforce.com nearly two decades ago, Marc Benioff has shepherded the company from startup to world leader, and defined what it means to be a CEO in the 21st Century in the process. We've focused this edition of Act Like X on Salesforce, drawing lessons, insights and best practices from books and articles written about the company, including Benioff's own best-seller, Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company - and Revolutionized an Industry. From Create a Culture of Inclusion and Giving to Position Yourself, Express Gratitude and Give Praise, and Create Alignment Through Simplicity, the concepts have a common thread - be intentional, be innovative and be a force for good. Get started now to act like Salesforce.