Author Description

Strategic Management: Competitiveness and Globalization offers a complete, accurate, and up-to-date explanation of the strategic management process in the Canadian context and the global economy. The text focuses on the outcome of the strategic management process. It integrates the resource-based view of the firm with the more traditional industrial organization model to explain how firms build a sustained competitive advantage. This Canadian edition extends the book’s reputation for strong coverage of competitive dynamics, truly global perspectives, and excellent case selection. The text is available in two splits: concepts-only or cases-only versions, or as a combined kit.