Author Description

Keeping in view the requirement of various management schools and professionals, this book presents dynamically changing policies, strategies, business models, frameworks and practices of corporate enterprises in India and abroad in an interesting and stimulating manner. The concepts are structured around the decision making process with suitable examples to enlighten students and managers with practices and techniques of making business strategies in today’s competitive environment. The book includes 13 real-life Indian cases to provide an invaluable opportunity to the readers to apply their theoretical knowledge in solving business problems by analysing strategic issues of specific organizations. Besides management studies, the text will also prove useful to the students of commerce and allied areas. KEY FEATURES: Discusses new paradigms of managing challenges in corporate enterprises. Includes a separate chapter on strategies of Mergers and Acquisitions. Highlights strategy execution and implementation factors. Emphasizes organizational culture and its relevance in organizational effectiveness.