Author Description

It's kind of hard to now imagine a world without social media. Sites like Facebook and Twitter have totally changed the way we communicate and share information with each other. There's one thing for sure: social media is here to stay. As a business owner, social media is something you simply can't afford to ignore. It can help you seek out new customers and build stronger relationships with existing ones. Furthermore, it enables you to connect more easily with other individuals and organisations that can help you grow your business. What social media is - and where it's heading. How it can be beneficial to your business. The main social media platforms, who uses them, and the various advantages and disadvantages of each site. Effective strategies you can implement to get substantial results. Common mistakes businesses make - and how to avoid making them. Who is Simple Simon? Simple Simon is a really smart guy. He is busy, works hard, and doesn't like to waste his time. He wants and needs to be informed, but is not looking for long-winded, step-by-step tutorials, but more of a synopsis, overview or summary of a topic or particular subject. He likes to keep things simple where he can and doesn't require an in-depth understanding of the topic in question.Preferably, he wants and needs to know enough to be able to discuss these subjects in an intelligent and knowledgeable way with his team, business partners, and colleagues. If you are like Simon, then this book is for you.