Author Description

Did you know that 35-80% of launches fail? Whether you are a business executive, a startup founder or a nonprofit leader, you are always in the business of starting new things - and ensuring their success. With this easy-to-read book by your side, you will learn how to ensure a revenue-generating launch with a step-by-step method that has helped companies, startups and nonprofits see $1.5B in new revenue and funding. This proven method has everything you need to do your launch right: Step-by-step instructions Case studies Examples of what to do - and what not to do Checklists Self-assessment tools Launches fail for a variety of reasons and at a variety of times, sometimes shortly after launch, sometimes within the first year and sometimes even before launch happens. On the other hand, the market clearly is full of new products, services and companies that are changing our lives in big and small ways. Some launches are successful despite the overwhelmingly negative odds. So what makes the difference between failure and success? That is a question Jennifer S. LeBlanc has been obsessed with for more than two decades now. After leading and participating in dozens upon dozens of launches, commissioning proprietary research about the launch process, and being a keen observer of both successful and failed launches, it became clear that the reasons for the high failure rate can be identified, isolated and studied. Once she realized this, she focused on getting this information to as many people as possible, hence the book. Launching for Revenue is based on the ground-breaking ThinkResults Launch Readiness Assessment, designed by Jennifer S. LeBlanc. This Assessment isolates and identifies the top 10 most critical elements of a successful launch. This method reveals how ready a company is to launch, and also isolates the biggest areas of risk. As a result, companies can predict