Author Description

This is the book senior designers wish they had five years ago. In Beyond the Canvas, Anna Przastek dismantles the myth that great design speaks for itself — and shows how to prove it with metrics that matter. From defining North-Star KPIs and avoiding vanity traps, to blending qualitative insights with big-data dashboards, this is a playbook for designers who want a seat at the decision-making table. Learn how to translate vision into measurable outcomes, run experiments with statistical confidence, and build scalable measurement systems through DesignOps and DataOps. Whether you’re leading a design team, building your personal influence, or transforming a product’s trajectory, this book gives you the frameworks, tools, and real-world tactics to connect creativity with impact — and never have your work undervalued again.