Author Description

Most corporations do not fall apart all at once. They decay through patterns that look normal, sound responsible, and get rewarded long after they should have been corrected. In 10 Stupid Things Corporations Do, Curtis Stoaks names the early behaviors that quietly produce organizational decline — from choosing optics over results and worshipping busyness to measuring what is easy, building accountability theater, punishing initiative, and adding process instead of removing friction. Inside, you will discover: why optics replace outcomes how busyness becomes a substitute for decision-making why metrics start shaping behavior instead of measuring it how accountability fails when authority is missing why process expands while capability shrinks how culture erodes when systems contradict stated values why fixing one thing never works once dysfunction becomes structural This book is blunt, highly recognizable, and built for leaders willing to stop personalizing failure and start reading structural warning signs earlier. If you are responsible for outcomes — not theater — this book will help you diagnose the patterns that quietly make corporations slower, weaker, and more political over time. What organizations tolerate, they eventually become.