Author Description

What you'll learn; A Primer on Persuasion Peripheral Route and Central Route Messaging and Influence Buyers Personas Jobs-Be-Done Theory The Six Whys The Buyers Emotional State Changing the Buyers Emotional State Emotional Intelligence There’s a Science to Selling? What do we mean by the science of selling? As a sales professional, you will be dealing with people, and when dealing with people, you will be dealing with all the baggage that comes with being a human being. The science of selling digs into social psychology, Neuroscience, and behavioral science to understand better why people make buying decisions and how Persuasion works to help navigate the selling process and ensure that you take the right approach with leads, prospects, and, eventually, customers.