Author Description

This volume emphasizes the importance of understanding rules of social and business etiquette in other cultures, and points out how intercultural knowledge--or lack of it--can make or break a business deal. Other topics covered in this book include using social occasions to promote intercultural business, and training employees in intercultural business skills. About the Business Success series: Books in this growing series advise career-minded men and women on how to get ahead at all levels of management, marketing, and other business undertakings. Business Success titles provide a clear sense of how to work successfully in a corporate environment--but much of the advice and information also applies to doing business in small companies or as an individual. Highlighted topic headings and amusing, cartoon-style line art add a user-friendly element to these informative books.