Author Description

How did the humble curry puff become a public-listed company? How did seaweed move from the dining table to become a popular snack? How was Asia’s first network born? How does a 140-year old brand continue its legacy? What is the story behind China’s richest man? These questions are starting points and the answers can be discovered in the book. The 200 page book features 10 CEOs across six countries with a chapter dedicated to each brand, covering 20 pages in full colour, documenting the Founder’s beginning, Brand origin, Brand evolution, Brand model, Brand DNA, Business; Brand challenges and Brand performance.