Author Description

Today, The Business World Feels That The Commerce Graduates And Post-Graduates Lack In Right Kind Of Skills Which Are Needed. Now The Time Has Come To Realise The Mismatch Between The Product And The Demand. We Have To Adopt Market Orientation To Our Products To Make Them Saleable. There Is An Urgent Need To Overhaul The Existing Business Education System To Cope Up With The Dynamic World. The Problems Faced By The Business Graduates And Post-Graduates Are Of A Great Concern For The Students, Academicians, Business World And Even For Parents. The Reasons Are Many And They Are Oriented Towards Classroom Theoretical Teaching, Lack Of Practical And Work Related Skills, Lack Of Communication Skills, Parochial And Not Global In Values And Thinking, Lack Of Base Of Information Technology, Etc. Against This Background, An Attempt Is Made In This Volume To Focus A Light On The Emerging Challenges Before Business Education And Explore Some Measures To Overcome These Challenges.