Author Description

Product description A firm s brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. The emotion grid and design elements tools aid practical implementation of fundamental design components (form, color, materials)." About the Author Mareike Roth: Strategy Manager, Oliver Saiz: Creative Manager, Dozenten und Inhaber des Designburos hoch E: www.hoch-e.com"