Successful Product Development Lessons from American and British Firms
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Author Description
Based on detailed studies of successful product innovators in the UK and US such as Black and Decker and Kraft, this book offers practical guidelines to managers to help them establish successful product development plans within their own companies.
Page Count:
240
Publication Date:
1990-01-01
Publisher:
Blackwell
ISBN-10:
0631174486
ISBN-13:
9780631174486