Author Description

The world faces a number of diet-related chronic disease and preventable disorders, including cardiovascular disease, obesity and diabetes, cancers, osteoporosis, and myriad inflammatory disorders. Most of these disorders are diet-related and are not responding well to pharmaceutical intervention. As the emphasis shifts from cure to prevention, physicians and other health practitioners are increasingly willing to recommend and even dispense supplements to their patients. This book offers an overview of the global food ingredients and dietary supplements market, with a special focus on innovative supplements. It provides in-depth analysis of the personalization of food and dietary ingredients. The introduction of gene pool-specific diagnostic technology and its application in personalized nutrition is also discussed. The book also discusses consumer acceptance, which is an important parameter of the technology-intensive personalized food and ingredient business.