Author Description

If you’re planning on buying a Diamond, this book is your best friend. The Diamond industry is designed to confuse you and make you spend more than you need to. Flawless takes you step-by-step through the Diamond buying process to help you save thousands of dollars on your engagement ring. Carefully crafted by one of the foremost private Diamond brokers and jewelry appraisers, Devyn Overton has sold millions of dollars in Diamonds and spent years training others to do the same while working for the largest names in the industry. Now, he shares his insider knowledge to teach you how to get the best deal on a Diamond that will endure for decades—and look smashing on your love’s finger. This book is your modern-day guide to making this monumental purchase. In this book, Devyn breaks down: How to choose the right ring How Diamonds are graded How Diamond pricing works How to negotiate to get the best deal But that’s not enough to combat the salespeople trained never to divulge their markup or the rules they seem to make up based on greed. Devyn also reveals industry secrets to help you navigate the manipulative marketing techniques used against you when buying a Diamond. Did you know the slogan, “Diamonds are a girl’s best friend,” was one of the greatest marketing campaigns in history? It did its job. From that point on, the betrothed expected to wear a rock they could brag about while the proposer was directed to pony up thousands of dollars to prove their love. Since then, dishonest marketing has taken over the industry, confusing buyers more than ever as it preys on their deepest vulnerabilities. Flawless equips you with the intellectual defenses you need to negotiate and make a smart purchase and reveals the biggest secrets in the industry that will enable you to haggle like an expert. By the time you finish this book, you will know more than most Diamond salespeople. Read Flawless before you spend a single penny on a Diamond