Author Description

Invent-onomics 101: A Guide to Getting Your Invention to Market Without Losing Your Shirt! by Paul Tuttobene is a five-year case study and guide that helps the inventor/entrepreneur evaluate a product's financial potential in the market, and then walks them through creating a business plan and timeline, prototyping, patent and legal requirements, test marketing, trade shows, and much more. And all this knowledge and preparation is presented with a single focus in mind: to secure a final sale of the product to a company with licensing agreements that generate royalties. From invention to development, to production and marketing, the author covers every aspect of the process. Tuttobene has written a smart, action-oriented, and invaluable manual for entrepreneurial success. Invent-onomics 101: A Guide to Getting Your Invention to Market Without Losing Your Shirt! is sure to please any motivated, creative go-getter willing to put time and effort into making their dream come true.