Author Description

Product Description To get the best from your employees, you need to be more than a manager. You need to be a coach.You’re a leader because you possess expertise in your field. You have the training and experience. You understand your business…but can you fully motivate and engage your team?Michael K. Simpson, a senior consultant to FranklinCovey, has spent more than twenty-five years training executives to become effective coaches, mentoring and guiding leaders and managers to encourage and develop the talent of their people―the most important asset in any organization. In this guide, you will acquire the skills to coach your personnel from the ground up, maximizing their potential on a personal level, as members of the team, and as contributors to the organization as a whole.Transform your business relationships (and your business) with this comprehensive tool for optimizing productivity, profitability, loyalty, and customer focus. Don’t just manage. Energize. Galvanize. Inspire. Be a coach. About the Author Michael K. Simpson is one of the world’s preeminent business leadership experts and executive coaches, having spent more than twenty-five years on the vanguard of management development as an author, speaker, and senior consultant at FranklinCovey―where he taught at their Executive Leadership Summit with Dr. Stephen Covey and Dr. Ram Charan―and as a management consultant to top corporations including Marriott, GE Capital, Frito-Lay, Lilly, Nike, HSBC, John Deere, ExxonMobil, and Coca-Cola. In addition to his practical business experience, Michael brings academic acumen to his work, having been an adjunct professor at Columbia College’s School of Business, guest lecturer at BYU’s Marriott School of Management, and professor at the South China University of Technology in Guangzhou, China. His published works include: Ready, Aim, Excel with Marshall Goldsmith and Kenneth Blanchard; Your Seeds of Greatness, Talent Unleashed; The Execution-focused Le