Author Description

This essential guide describes the duties, responsibilities, and functions of today's corporate communicator by anticipating the challenges and answering the questions communicators face daily in their profession. Organizational and independent communicators will learn how to interview, select, and manage the providers of vital communications services, including photographers, printers, graphic designers, video producers, and more. Peter Lichtgarn provides inside tips, examples, and insights which both the new corporate communicator as well as the seasoned practitioner will find valuable.