Author Description

This book will help readers understand the fundamentals of the relationship between innovation and entrepreneurship and to understand the practical issues related to the creation, assessment development and operation of new and emerging ventures. This book is aimed at helping those who intend to do something of their own and become job-providers. The book will help the reader identify personal goals, values, and entrepreneurial competencies; learn to identify business opportunities consistent with personal profile and prepare a dependable and defensible business plan. The book has been structured so that with an easy read, one can get hold of the various activities that one has to handle in order to start and manage a venture of his own.