Author Description

Provide your students with a strong conceptual understanding of the critical role that quantitative methods play in today's decision making process with the well-respected quantitative methods for business, 12th edition, by award-winning authors anderson, sweeney, williams, camm and martin. This text describes the many quantitative methods that have been developed over the years, explains how they work and shows how the decision-maker can apply and interpret data. Written with the non-mathematician in mind, this text is applications-oriented. Its "problem-scenario approach" motivates and helps students understand and apply mathematical concepts and techniques. In addition, the managerial orientation motivates students by using examples that illustrate situations in which quantitative methods are useful in decision making.