Author Description

Over the years this book has been printed and reprinted, in Spanish to Korean, and given to DDB employees and friends around the world. His words have inspired thousands of creative men and women. They have the power to inspire many more. Bill Bernbach, the visionary leader and founder of Doyle Dane Bernbach, inspired the advertising industry to new heights and ignited a creative revolution with his imagination, artistry and keen insights into human nature. As this ever-changing industry faces new creative challenges, the timeless words and wisdom of Bill Bernbach may be more relevant than ever.