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The relationship between a banker and a customer depends on the activities; products or services provided by bank to its customers or availed by the customer. Thus the relationship between a banker and customer is the transactional relationship. Bank's business depends much on the strong bondage with the customer. 'Trust' plays an important role in building healthy relationship between a banker and customer.
Page Count:
280
Publication Date:
2013-04-01
Publisher:
DISCOVERY PUBLISHING HOUSE PVT Limited
ISBN-10:
9350562375
ISBN-13:
9789350562376
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