Author Description

The Text attempts to provide both the theoretical and computational aspects of the subjects as well as a number of practical experiences. The sustained interest among researchers and academicians has resulted in a multifaceted exploration of CRM concepts, including behavioural as well as economic aspects. A number of papers & articles in academic journals as well as business publications, seminars and conferences have helped in disseminating the knowledge and experience. New technologies for distributing and collecting information have affected both companies and customers. Customers are continuously informed about products through different modes of communication.