Author Description

For years, the Disney Institute (formerly the Disney University) has offered seminars to scores of business professionals who flock to Walt Disney World in order to learn the techniques and philosophies that allow The Walt Disney Company to achieve extraordinary success. The Institute's seminars are designed to share with other companies the insights of Disney's approach, so that those companies can increase productivity and eventually reap similar results.Companies that have benefited by using Disney's formulas include Hershey Foods Corporation, Motorola, and Volkswagen of America. The books will feature anecdotes and case studies from these companies, and many others, that will describe how they adopted the techniques learned in the seminars to create an environment that nurtures success.