Author Description

This book aims to let economic students who can learn how to use behavioral economic method to solve the fuel price rising risk to global airline industry. Also I hope any airline company management leader who can learn how to apply behavioural economic method to predict when fuel price rising to avoid its risk and how to avoid the fuel price rising bad influence to cause whose airline businesses failure for long term. In my books, I shall indicate what factors cause the fuel price will raise as well as I shall indicate what the other external threats can cause risk to airline industry and I shall also compare the fuel price rising factor and other external threats whether which is the most effort to influence airline industry failure. Then, I shall give recommend how global airline industry can apply behavioral economic method to avoid the fuel price rising bad influence. Johnny, C H LOK Commonwealth Open UniversityBusiness Psychology lok_chunhin@yahoo.com