Author Description

Hard Like Water represents a uniquely Canadian, and international, perspective in a field largely dominated by US writers. The accessible book sets up a "core ethic" that helps the reader to link a few, familiar core values: care for life, welfare, honest communication, and civil rights, with business practices. These values are supplemented by five performance maxims: do no harm; solve the problem; enable informed choice; act, learn, improve; and seek the common good. The book is designed to show how ethical and social values are operative in business, both in North America and internationally, and to help both students and business people to understand how ethics can help solve business problems.