
Mass Communication in Canada examines the past, present, and future of mass communication and its effects on society. The book investigates all media from print media, film, radio, and television, to digital media such as the Internet and e-mail, providing a framework for understanding the rapidly changing field of mass communication. Themes include media theories, the mass media, media culture and politics, media content, media and audiences, law and policy, the structure and role of media ownership, journalists as content producers, technology and current issues, and globalization.
This text investigates the evolution, structural dynamics, and societal impact of mass communication systems within the Canadian context. Authors Mike Gasher and Rowland Lorimer provide a comprehensive academic framework that synthesizes historical development with contemporary digital shifts. By analyzing the intersection of media ownership, policy, and cultural production, the authors argue that understanding the Canadian media landscape requires a multi-faceted approach that accounts for both domestic policy and global technological trends.
What You Will Find
Experts and educators frequently cite this work as a foundational text for students entering the field of Canadian media studies. Readers often note the academic density of the prose, which provides a rigorous overview of the complex regulatory and cultural environment surrounding Canadian communications.
Page Count:
384
Publication Date:
2003-09-01
Publisher:
OUP Canada
ISBN-10:
0195418042
ISBN-13:
9780195418040
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