
Business Policy and Strategic Management is a comprehensive textbook specially designed for MBA Students and provides a detailed analysis of the formulation and implementation of business policy in a cross cultural context as well as the application of strategy at the functional, divisional and corporate levels. Users shall find this book highly useful for its coverage of key and emerging areas - business, strategy, corporate strategy, strategic management of change, strategic e-business srategy, family and micro business strategy, the strategic business model, strategic leadership, and CEO perspectives - explained through caselets, diagrams, flowcharts, and numerous examples from the Indian and International context.
This book investigates the complex mechanisms required to formulate and implement effective business policies and strategic management frameworks within diverse, cross-cultural environments. The authors, Kamala Gollakota, R. Srinivasan, and Vipin Gupta, utilize their academic expertise to synthesize theoretical concepts with practical applications. They provide a structured approach to strategy that spans functional, divisional, and corporate levels, ensuring that readers understand how to navigate both local and international market pressures.
What You Will Find
Experts and educators recognize this text as a foundational resource for MBA students seeking to bridge the gap between abstract strategic theory and real-world execution. Readers frequently note the clarity of the pedagogical tools, such as flowcharts and case studies, which help simplify complex organizational concepts.
Page Count:
628
Publication Date:
2099-11-30
Publisher:
Prentice-Hall of India Pvt. Ltd.
ISBN-10:
0195667778
ISBN-13:
9780195667776
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