Author Description

They are names recognized around the world today: Tesla. Starbucks. Netflix. Google. But how did these companies grow into global giants? Designed for readers age 12 and up, this comprehensive series spotlights flourishing corporations in a range of areas, from automotive and entertainment to beverages and computers, and introduces the key leaders who guided them to prominence. Each title surveys the featured company's history, examining its triumphs and failures, products and innovations, and the impact it has had on the lives of consumers around the globe. A sophisticated resource for business economics studies and STEM units on contemporary technology and industry. From tablets, smartphones, and other mobile devices to cloud storage and music streaming, the technology giant Apple offers it all to consumers around the globe. Buzzing with entrepreneurial spirit and drive, this nonfiction STEM title for young adults surveys the journey of the computer and electronics business from garage start-up in Silicon Valley to the world's most profitable corporation. It covers Apple's products such as iPhones and Apple Watches, its company history, and key leaders, including Steve Jobs, Steve Wozniak, and Tim Cook. Sidebars and a glossary support the main text, while a selected bibliography and websites encourage further topic research.