This text investigates the foundational principles of the tourism industry and its operational dynamics within a global and local context. Authored by Kate Rivett-Carnac and Richard George, the book provides a structured educational framework for students to understand the economic, social, and environmental impacts of tourism. It utilizes case studies and theoretical models to explain how tourism products are developed, marketed, and managed in diverse environments.

Educators and students frequently utilize this text as a foundational resource for secondary and tertiary tourism curricula. Experts highlight the clarity of the pedagogical structure and the practical application of industry concepts throughout the chapters.