Author Description

Thought-provoking and accessible in approach, this updated and expanded second edition of the Marketing management: philip kotler provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for advanced graduate-level students.We hope you find this book useful in shaping your future career.Feel free to send us your enquiries related to our publications to info@risepress.pwRise Press