Author Description

Product DescriptionThis authoritative textbook on the practice of public relations in Southern Africa has been thoroughly revised and updated to reflect the most recent trends and developments in public relations.l Expanded discussions have been included on such topics as the multicultural nature of SouthAfrican society, ethics in public relations and promotional strategies. The application of modern technology is dealt with in depth, and includes such issues as compiling a research brief and planning and presentation using the latest technology. New case studies such as those on the NationalLottery and the Arrive Alive campaign have been added. Existing case studies have been updated to expose students to relevant and current public relations issues.l Extensive and comprehensive checklists and protocol guidelines are included, making this an indispensable reference forstudents.About the AuthorGary Mersham is vice Dean of the Faculty of Arts and Professor and Head of Department of Communication Science at the University of Zululand. Chris Skinner is Head of the Department for Public Relations at Technikon Natal. Llew von Essen was previously Group Public Affairs Manager for Murrayand Roberts, as well as president of PRISA.