
The world of work has changed. As a job-seeker today, you need to be communicatively competent, mobile, entrepreneurial, innovative and well connected. This imaginative, entertaining and highly readable book takes a holistic, skills-based approach to communication, showing you how to handle unique and often unpredictable situations, and not simply formats for letters, faxes and emails. Its comprehensive coverage of spoken, written and visual communication for business makes it an ideal textbook as well as a valuable reference in the workplace for professionals.
This book investigates how individuals can achieve communicative competence to navigate the evolving, unpredictable demands of the modern professional landscape. Authors Rea Borcherds and Terri Grant provide a holistic, skills-based framework that moves beyond static templates for correspondence. By focusing on adaptability and innovation, the text prepares readers to manage complex interpersonal and organizational interactions in a globalized work environment.
What You Will Find
Professionals and students frequently identify this text as a versatile resource that bridges the gap between academic theory and workplace application. Experts highlight the book's focus on communicative adaptability as a key differentiator from traditional business writing manuals.
Page Count:
278
Publication Date:
2002-01-01
Publisher:
Oxford University Press Southern Africa
ISBN-10:
0195781996
ISBN-13:
9780195781991
No comments yet. Be the first to share your thoughts!