Author Description

Develop, implement, and measure successful marketing campaigns on Google+ Google+ is Google's exciting new social network that has taken the Internet by storm. Marketers, advertisers, and business owners who want to jump on board this fast-growing social network with fresh, targeted marketing campaigns should start with this practical guide. Using the effective and highly popular An Hour a Day approach, this book steps you through day-by-day tasks so you can create a compelling Google+ business page, implement analytics, enable easy Google+ sharing, create viral content, and much more. If you've been seeking the nitty-gritty of how to capitalize on Google+ with smart marketing, this book delivers. Covers everything you need to develop, implement, and measure successful Google+ marketing campaigns Helps marketers, advertisers, and business owners leverage Google+ with proven, tested information and techniques Breaks down intimidating topics and jargon into easily approachable tasks Offers interesting case studies, clear step-by-step instruction, and hands-on tutorials Covers essential topics such as how to set goals, implement analytics, start measuring from day one, create content that goes viral, prepare for easy sharing, and more Google+ Marketing: An Hour a Day is your ultimate guide to success in this exciting new social networking platform.