This book investigates the International Chamber of Commerce's (ICC) code of conduct regarding environmental advertising claims. It aims to provide a framework for advertisers and regulatory bodies to ensure that environmental marketing is truthful and not misleading. The text likely details the principles, guidelines, and potential implications of adhering to such a code in a rapidly evolving global marketplace.

This publication serves as a foundational document for understanding industry self-regulation in environmental advertising. It is likely regarded as a key reference for marketers, legal professionals, and consumer protection agencies seeking to navigate the complexities of green marketing. The code's principles aim to foster consumer trust and encourage responsible environmental communication within the advertising industry.