Author Description

In today's technology-driven world, business professionals increasingly find that who they are and how far they can go in their careers depends on their written image. Yet many of these same professionals find that their ability to communicate in writing lags far behind their abilities in other areas, even if they have a good undergraduate degree. Whether they never learned to write well or have forgotten some of the basic rules, or even never thought to apply simple writing concepts to their professional work, the result is the same: they find they need improvement, but don't know where to turn to get guidance to do so; and they need relief from the frustration of not being able to communicate as well as they would like to.This book aims to help in both areas. By combining the simplicity of Zen with the simplicity of the rules of good writing, it presents step-by-step guidance for improving one's business writing as well as improving one's stress level. Presented in a practical approach with exercises and applications, this book can be used, one lesson at a time, to lead the reader to the ideal of a clear, calm, competent, and professional written business image.