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For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.
This resource provides a comprehensive guide for aspiring entrepreneurs to launch and manage an online business. Written by a team of authors with expertise in business and technology, the book outlines the essential steps from conceptualization to a fully functional e-commerce website. It covers legal and financial prerequisites, operational strategies, and the technical aspects of website development and customer data management.
The book is structured as a practical guide, suggesting it aims to provide actionable advice for individuals looking to establish an online presence. Its coverage of legal, financial, operational, and technical aspects indicates a comprehensive approach to e-business startup. The inclusion of website security and customer data tracking points to a focus on modern e-commerce practices.
Page Count:
480
Publication Date:
2015-02-12
Publisher:
Wiley
ISBN-10:
1119111641
ISBN-13:
9781119111641
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