Growing Abroad: No Business as Usual
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Author Description
To go international with a company sounds much easier than it is. Many managers underestimate the expansion of their company or continue making the same mistakes. But going international is not impossible. Luc De Haes, international consultant and trainer, shows, based on his own successful career, many useful practices and cases to deal with the opportunities and threats of doing business with other cultures. In part one, the author gives six case studies of authoritative international companies. Part two is a practical guide of how to do business in foreign countries. In the last part of this book, the author emphasises the importance of being aware of different cultural values. Growing abroad is a useful guide for anyone who is interested in doing business in foreign countries. *
Menrva's Summary
THE THESIS
This book provides practical guidance and case studies for businesses expanding internationally. Based on the author's extensive career as an international consultant, it addresses common managerial underestimations and mistakes in global expansion. The work is divided into three parts: six case studies of established international companies, a practical guide to foreign business operations, and an emphasis on cultural values in international commerce.
THE SCOPE MAP
- Six authoritative case studies of successful international companies.
- A practical guide to conducting business in foreign countries.
- An exploration of the importance of cultural values in international business.
- Insights from an experienced international consultant and trainer.
THE AUTHORITY PERSPECTIVE
The book is presented as a useful guide for those interested in international business, drawing on the author's career and successful practices. It aims to equip readers with the knowledge to navigate the opportunities and threats inherent in cross-cultural commerce. The structure, moving from case studies to practical advice and cultural considerations, suggests a comprehensive approach to the challenges of global expansion.
Page Count:
188
Publication Date:
2013-09-07
Publisher:
Lannoo N. V., Uitgeverij
ISBN-10:
9020967290
ISBN-13:
9789020967296
Non-Fiction
Business
Case studies
International business
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