This book chronicles Marvel Comics' innovative Marvel Value Stamps promotional campaign. The campaign, launched in 1974 by publisher Stan Lee, featured 100 unique stamps appearing in the letters pages of monthly comics, which readers could cut out and collect. These completed stamp books offered discounts and exclusive merchandise, proving so popular that a second set was released in 1975. This volume provides full-color reproductions of the original stamp books, stamps, and related ephemera, making it a comprehensive resource for collectors and fans.

This visual history of Marvel Value Stamps is presented as a must-have for collectors and fans, compiled for the first time in a single volume. The book focuses on the historical and promotional aspects of the campaign, highlighting its ingenuity and success. The inclusion of full-color reproductions and surrounding ephemera aims to provide a comprehensive look at this unique piece of Marvel history. The authority perspective is that of Roy Thomas, an award-winning writer, editor, and historian for Marvel Comics.